Dear Reader,There are many critical
issues you need to deal with when you sell your
products or services on the Internet in order to
maximize the amount of sales.
As I
mentioned in the previous newsletter, the design
and presentation are very important, so are the
products. Practical issues such as shipping,
guarantees, and customer service are also very
important.
You need
to offer the best solutions in all areas.
Another
very critical issue is payment methods.
It can be
decisive for a purchase!
Many
online stores offer just one or perhaps two
payment options. It can be very limiting, not
attractive or not even an option for a potential
customer. You can lose a lot of sales and
business on just this matter.
What
payment methods to accept depend on your type of
business, your customers and their location, your
type of products, and several other factors.
Find out
what methods are most suitable in your case. If
you already sell your products offline, perhaps
your new online customers prefer other payment
methods.
Keep this
key-rule in mind; Offer as many payment methods
as possible that will work for your type of
customers (preferable at least 3 or 4).
If your
customers are local, offer local methods.
If your
customers are international, most likely you will
need to offer many payments methods, including
payments directly online such as credit cards.
Bottom
line. Make your customers feel secure and make
everything possible to make it as easy and
convenient as possible for them to buy from you.
Investigate.
Improve. Enjoy!
Have a
wonderful day.
All the
best,
Erik G. Olsson, Editor
eolsson@redtienda.com
|
