June is finally here and much is happening.

We have included a new section in our newsletter, called "THE REDTIENDA STORE OF THE MONTH" (see below). In each issue we will present an online store using redtienda that we think has been very successful.

Andariega SPA & More... in Puerto Rico has been the nominated winner of this month.

  Congratulations Jessenia!

Whether you are in business or going into business, I hope will find the below article interesting.

Discover. Explore. Enjoy!

Have a wonderful day.

All the best,
Erik G. Olsson, Editor
eolsson@redtienda.com

  Andariega SPA & More..., Puerto Rico
  http://andariegaspa.redtienda.net

Open a store: http://www.redtienda.com/english

When considering a strong business plan, one of the first areas would be to consider is a firm plan of marketing and distribution. Proper marketing and distribution of your product line can be the lifeblood of your success. The two also have to work in unison in order for your company's product line or lines to move in a smooth fashion. Many upstart companies focus too much attention on their investment and what they hope they will see a return. That marketing and distribution doesn't get the foremost attention that it needs to make that return happen. That is one of the sole reasons the majority of startup businesses fail to make it past the five-year mark.

Start your marketing and distribution plan with these three questions: Who will use what you offer? Is there a demand for what you offer? Who are competitors and how do they market? These question will lead you to your target market and will give you a clue on how to reach them.

With this in mind you need to consider the avenues that you will pursue to get your product on the market. There are several vehicles that you can choose and unfortunately this is where trial and error will play a key role. Radio, television, flyers, to name a few is the one of the first places to start and with the e-commerce world growing by leaps and bounds you may want to market your products by building a website and putting it at the top of popular search engines. You will also want to consider marketing discount offers like: "Buy on get one free" or "If you buy today we will reduce the cost". Which ever you decide make sure the deal is a solid one that will make people want what you have to offer.

Distribution markets are not so cut and dry. There are tons of ways to distribute your product from, doing it yourself directly to the consumer, to other companies moving your product for you. This is where you will have to really do your home. Other companies or individuals, moving your product line would be where the term "middleman" comes from. There are lots of different kinds of middlemen such as: jobbers, brokers, resellers, and many more. Each one takes a cut into the retail value of your products, which in turn drives the retail charge of your products up. However, if your middlemen are making tons of cash that means you are making tons of cash. It's the old win-win situation.

Another part of your marketing and distribution plan should include how to handle growth. How do you expand your product line? How to keep up with demands of a growing customer base? Ask your self what if... and then create an action plan you can easily implement in times of growth and crises. When you include the what if in your marketing and distribution plan, you greatly increase your business success.

Directory of electronic bulletins, newsletters and selected publications
http://www.boletinesdenegocios.com

International speaker Fernando Vigorena has many interesting articles on his site
http://www.fernandovigorena.cl

Guide to promote business on the Internet
http://www.guixot.com

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Here we publish serious Web sites with valuable content for Internet entrepreneurs. If you would like us to review your site, please send us an email at newsletter@redtiendanews.com

  Julio Buch S., webmaster(a)netgocios.cl
  NetGocios.cl, http://www.netgocios.cl

There's more: http://www.redtienda.com/english/comments.htm

2CheckOut: Accept credit cards online
http://www.redtienda.com/english/2checkout.htm

Skype: The whole world can talk for free
http://www.redtienda.com/english/skype.htm

SafeIT: Communicate via email with absolute security
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