Top 3 Ways To Dig
Deeper In Your Niche Market!
-- by Mark Kessler, http://www.profitattractor.com
-- http://www.redtienda.com/english/newsletter77.htm#1When you are
getting into niche marketing, it is important
that you dig deep and find the most burning
desires of your target market. It's satisfying
these "hot buttons" of the niche market
that turn people into rabid buyers of your
products.
Luckily,
it's easier than you think to identify the things
people need most, no matter what market you are
in. Here are a few ways to show you what I mean.
The
easiest thing you can do to determine what the
common problems that need resolved within a niche
is to spy on the people within the niche. No, I
don't mean sitting outside the homes of people in
your niche market on a stakeout mission.
In fact,
you can spy on a niche market without anyone
knowing you are around.
To spy on
a niche, all you have to do is visit website
forums that are put together so people within the
niche can chat, communicate and discuss issues
that are important to them. Be especially on the
lookout for questions like "Where can I find
a..." or "I wish someone would make
a..." or "How do I...".
These are
questions that could possibly be solved with an
information product that you can sell to this
market. There are forums on just about every
subject imaginable. Do a search online, type in
the niche (ie: die-cast model cars, followed by
the word 'forum'.
Another
way to spy on a market is to become a member of
the market yourself. Entrench yourself within the
forums, blogs, and events to learn first hand
some of the problems that exist within the niche.
As you become more familiar with the niche, you
will come across ideas that will help others
within the niche market as well, thus fattening
your wallet at the same time.
Another
powerful way of digging deep to find things a
niche market is in need of is...are you ready for
this...ASK THEM!
Put
together a little survey or a list of questions
that asks people things like "If there is
one thing that would make xxxxx more enjoyable,
what would it be?" or "What are your
biggest questions, problems or concerns with
xxxxx". You will be surprised how much
information people will share with you when you
simply ask them.
A good
way to increase the response to your little
survey is to tell people you will send them a
free report, product or whatever it is they asked
about if they send you their questions and you
are able to find the answers for them.
You don't
have to stick to the same old boring ebooks
everyone else is selling. Differentiate yourself
and create products the niche market REALLY
wants. The only way to do this is to dig deeper
within your niche.
|
