Effective Marketing
-- by Susan Prince, http://www.princehomebiz.com
-- http://www.redtienda.com/english/newsletter71.htm#1For any business
to be successful whether on or offline it has to
be marketing effectively. You are going to need
more than a great looking site with fabulous
products or services to obtain success. You will
need to run an effective marketing campaign and
for this you will need a marketing plan.
To obtain online success you will have to be
involved in planning from day 1 and you will have
to work seriously if you intend to earn a decent
living.
You will need an action plan and this should
start with targeting your market. Doing business
without knowing who your customers are will
prevent you from reaching your objectives.
EG:Increased sales, Market share, and Brand
awareness.
Learn who your customers are and find out their
real needs then you can offer tailored products
and services and real solutions that will work
for them.
Your first step is to find and sell to your
targeted market. Customers buy for three reasons
To
satisfy basic needs.
To solve problems
To make themselves feel good
Know your
product or services strengths and weaknesses.
Don’t overestimate and disappoint your
customers with a lower quality product than
expected. To decide which of the customers needs
or wants your product or service will satisfy you
need to obtain the following information to get
acquainted with your customer.
Demographic
information
Age and
gender
Ethnic Origin
Family status
Income
Location
Education level
Occupation
Psychographics
information
Lifestyles,
hobbies, interest and opinions
Personal behavior
Buying style
One of
the ways to find the answers to these questions
is to conduct a survey. You could place a simple
Multi Choose survey onto your website and offer a
free gift to anyone filling it out. It’s a
way of gathering information. Analyze your
findings and find out what is like or dislike
about your product or service. Make adjustments
if necessary
Once you
have define your market group you must decide how
much information you want your customer to know
about your product or service in order to
convince them to do business with you. If you
give out to much information they may switch off
and not pay attention to the message. Once you
have your message stick with it and keep it
focused.
KNOW YOUR
COMPETITION
Make a
list of your competitors and take note of their
strengths and weaknesses. Are they successful, if
so study what them are doing and which of their
ads work and what promotions they offer? Can you
improve on their product or offer a better
incentive for customers to purchase from you
KEY YOUR
ADS Ensure all your ads are key (A key lets you
know where the customer saw your ad) so you can
track which ads are successful. Run with the
successful ads and delete any, which are not
working.
Record all of your results
BUILD
YOUR RELATIONSHIP Remember once you have your
customers to build a relationship with them. You
want them to return and buy again. Keep in
contact with them.
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