As you will learn today, business on the Internet is a long-term business. Quick profits is often short-term and is nothing to build a future on.

Your original idea is the key and so is your persistence and believing in its success. The more strong passion you have, the better you will do. If you already have not received the fruits you desire, hang in there, your time will come!

I would like to take the opportunity now to recommend a great article by my friend of mine, Victor Hugo Benitez. It's called "Gobierno y Sitios Web... aún en deuda." and can be found at:

http://www.estudiovbz.com/188a.html
(only available in Spanish)

Until next time, enjoy this beautiful month of june!

Work hard. Wait and see. Profit soon. Enjoy!

Have a wonderful day.

All the best,
Erik G. Olsson, Editor
eolsson@redtienda.com

“Get your positioning and your programs implemented properly, and the numbers will come. But you’ve got to have some patience.” – Jack Trout with Steve Rivkin “The New Positioning. The Latest on the World’s #1 Business Strategy”

One of the biggest derailers of successful marketing is the process of continually changing your marketing strategy. According to Jay Levinson, author of the Guerilla Marketing series of books, says in the book “Guerilla Advertising”, that many great advertising campaigns are abandoned much to early before they have a chance to produce great results.

Understand that because consumers are bombarded by advertising images and messages constantly, they will perceive those messages and images that are consistent. You need to slowly work your way into the brain of the consumer. Bullying your way in may produce some short term results but given the way consumers think, a bullying approach will soon be dismissed and filtered out.

The key to great marketing is simplicity, focus, and patience. Continually being in the consumer’s awareness with a simply message and a strong focus will yield better long term results than a complicated, bullying message that slaps the consumer alongside their frontal cortex.

Again, referencing Jay Levinson, you should consider your marketing and advertising as a conservative investment that you expect to yield big payoff over time. Marketing and advertising is not a speculative investment, in which you win or lose big.

As you develop your marketing plan, build in patience and consistency. Consumers like stability in a business and one way to build stability is a consistent marketing message that they are able to get used to seeing and processing. This type of campaign is comforting to the consumer who is used to in your face advertising being blasted at them over multiple media channels. You may not see the numbers change immediately but they will come with patience.

Please visit this site and help us fight leukemia
http://www.live2fight.org

A great site for helping Hispanic webmasters
http://www.maestrosdelweb.org

Here you can find comprehensive help for eBusiness, Internet marketing, and online selling
http://www.ecommerce-digest.com

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Here we publish serious Web sites with valuable content for Internet entrepreneurs. If you would like us to review your site, please send us an email at newsletter@redtiendanews.com

  Guillermo Robalino Egüez, grobalinoeguez(a)yahoo.com

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