What's Your NICHE
market?
-- by Gillian Tarawhiti, http://www.millionairerippleeffect.com
-- http://www.redtienda.com/english/newsletter62.htm#1Knowing your NICHE
MARKET and where to find your NICHE is more
important than the product you sell.
Most
Netpreneurs take a narrow view of NICHE MARKETING
as a limitation on their business, when in fact
it is the POWER that provides longevity to their
business.
The
biggest mistake most new netpreneurs make online
is that they have no idea where, or what, there
NICHE MARKET is and therefore, sell their product
to everyone and anyone and in the end sell to no
one.
A common
misconception is that – if you build it they
will come. The truth is you have to find your
NICHE and get them to come to your site.
In
talking to new netpreneurs the first question I
ask is who are you selling to? The almost
instantaneous reply and always the same answer
is: ‘everyone and anyone’.
The next
successions of questions I then ask are:
- What
type of product are you selling
- Who
would use your product
- What
problem does your product solve
- Is
your product distributed easily
- Who
would benefit from using your product
Simple
questions, but not so easy for many netpreneurs
to answer. If you take some time and answer these
very straight forward questions you will find
that by defining your NICHE you will be better
equip to go straight to the source, than taking a
stab in the dark and hoping it will all work out.
You will
also find that by defining your NICHE MARKET you
will:
- Help
define your Internet Marketing Strategy
- Develop
products/services that appeal to your
NICHE
- Set
yourself up as an industry leader
- Optimise
your site for search engines so your
NICHE can find you easily
- Maximise
your marketing budget where it counts.
Once
again I ask you: WHAT’S YOUR INTERNET NICHE
MARKET?
The truth
can be found in your answers
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