The Key to Building
Wealth
-- by Evertt Atkinson
-- http://www.redtienda.com/english/newsletter56.htm#1"It's Not
What You Sell-But How You Sell It!"
"The Ad Is The Key To Building Wealth!"
This
"key element" hidden from the reader
may seem simple and basic, but it is used
lavishly by every major wealth building
advertiser in nearly all national magazines; yet
the majority of us are simply blind to it. Many
of these advertisers long ago became
multi-millionaires because this element has been
honed to such a fine degree. The readers
attention is deliberately diverted from the real
money making opportunity, which is designed to
earn a larger income for the promoter than for
the buyer.
So much for the mystery! Now just what is this
hidden "key element?" Would you believe
that it is the advertising itself?
Enormous
fortunes are continually being made by those who
have recognized the difference between what they
are selling versus getting people to "buy
it!". It may be nothing more than outright
"flim flam", for which reason most of
us have been victims at one time or another. By
purchasing many of these plans I often have
become the "willing victim" in order to
find out that the "real" money maker
was the promoter's advertising!
When I
finally learned this, I was stunned! Most people
like me think, sure, the promoters are bound to
make money, and that is the point. They do! And
that is the new position I took, and the position
you should be in, because the minute you
recognize that you must be the advertiser, you
will begin to make money.
Most
buyers of wealth plans do not think of
advertising anything of their own, since they
assume that the "plan" is going to
provide the means by which to make money. In
fact, even if the "plan" includes
prepared advertising, most people don't even
consider the aspect of advertising itself as the
principle means by which to make a fortune!
The
"key element" in making large sums of
money is not necessarily to develop an amazing
book or product, or using already prepared
advertising, but to attract--on your own-- many
thousands of potential buyers by use of a
"knock' em dead" ad, then to provide
something to justify the ad in the first place.
Many
folks spend far too much time analyzing, fretting
and fine tuning the product and/or service.
"This is wrong" - One should spend 90%
of the time fine tuning the AD. The rest on the
product/service. Marketing holds sway over ALL!
The best
approach is the 2 step - Use a "knock' em
dead" ad to generate a tidal wave of
responses, then send them a
"barn-burner" of a sales letter to
close the sale!
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