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THE REDTIENDA
ECOMMERCE NEWSLETTER
Free eCommerce, Internet business, and marketing
articles |
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November
2003 Number
48 Subscribers: Over
29,300
( ( A warm welcome to our new subscribers ) )
Prefer HTML? > http://www.redtienda.com/english/newsletter48.htm
Past issues > http://www.redtienda.com/english/newsletters.htm |
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Dear Reader,Christmas is coming up.
It's *the* most profitable sales period of the
year for many businesses.
I hope
you already have prepared a *great* Christmas
campaign for this year -- both offline and
online. If you haven't, it is BIG time to get
started or you'll miss a great deal of sales.
I for
sure know where I will do my Christmas shopping
(can you guess?:) and I am not alone...
More and
more consumers go online to find their Christmas
bargains, so put extra attention this year to do
something extra-ordinary online.
You will
be happy you did!
Offer
them a lot of reasons to buy from you -- low
pricing, free shipping, large selection, present
guides, and more! Hopefully our articles below
can be of help. I truly hope so.
Good luck
and happy work!
All the
best,
Erik G. Olsson, Editor
eolsson@redtienda.com
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| THIS
MONTH'S ARTICLES
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| Discover
Why Operating Your Own Online Store Is: "The
Fastest And Most Profitable
Way
To Sell Your Products On The
Internet"
http://www.redtienda.com/english/onlinestores.htm
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How To Increase
Your Online Sales Anytime
-- by Larry Dotson, http://www.ldpublishing.com
-- http://www.redtienda.com/english/newsletter48.htm#1Hold a discount
sale on your web site. Use the sale to get rid of
excess inventory, gain new or repeat customers,
and increase your sales. Most businesses pick a
theme for their sale, like a Halloween Sale.
Below are six unique sales themes you could use:
Nobody's
Visiting Today Sale
Every
online business has low visitor and sales day
through the week. My days are Tuesdays and
Thursdays. You could sell your products or
services for cheaper to increase and sales on
your slow days. You could have this advertised
right on your web site.
Time Of
The Day Sale
Periodically
, pick out a time of the day like 5 to 7 pm to
lower your prices. With online sales you need
tell people the time zone. Announce your
scheduled times ahead of time in your e-zine.
This will give people enough time to plan when
they will visit your web site.
Product
Or Service Of The Day Sale
Each day
offer different product or service at a lower
price. This will draw people back to your web
site everyday. This is a high traffic generating
sale. If you don't have a lot of products and
services you may want to run the sale weekly or
monthly.
Niche
Group Sale
Hold a
sale for a niche groups of people. Students,
senior citizens, single people etc. This really
works if your introducing a new product or
service for the first time to a new target
audience. Announce your sale in a targeted
e-zine, e-mail discussion groups, message boards,
etc.
Holiday
Or Seasonal Sale
Offer
lower prices on holidays and during seasonal
changes. These type of sales let your visitors
and customers know your no scrooge. Be creative
and go as far as decorating your web site. You
could upload holiday and seasonal graphics.
Change the color of your text to match. Get in
the spirit!
Get More
For Your Money Sale
Give
customers more products or services for their
money. People relate these kind of sales to
getting a bargain or saving money. You could
offer a buy one get one for half off sale, a buy
two get the third one free, two for the price of
one sale, etc.
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Looking
for the best way to get started?
Get our FREE ECOMMERCE COURSE (only in
Spanish):
"Cómo Comenzar A Vender Tus Productos En El
Internet"
http://www.redtienda.com/curso.htm |
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Top 7 Simple Ways
To Convert Visitors Into Customers
-- by Steve Brown, http://www.fouraster.com
-- http://www.redtienda.com/english/newsletter48.htm#2It is a common
problem for Web sites to bring in visitors
without making any sales. If your Web site is
like this, you can make a few simple improvements
that will turn more visitors into customers.
These seven points have been proven to increase
the visitor to customer conversion rate:
1. Prove
You Are Genuine
Show your visitors you are for real by providing
as many contact details as you can, including
phone, fax and email. Also, display photos of
staff and any physical locations of your
business.
2. Catch
Their Attention on the Front Page
When your visitors first get to your site, what
do they see? They should see what they are
looking for. Do they want products, services or
information? Consider why visitors are coming to
your site in the first place.
3. Make
Purchasing Easy
Provide links to your shopping system from every
page on your Web site. You should also display
prices BEFORE your visitor decides to purchase.
Provide secure ordering and a user-friendly
shopping system.
4.
Provide Information to Answer Any Questions
Provide a brief description of each product or
service and then link to a more detailed page
dedicated specifically to that product or
service. Try to answer any questions the visitor
might ask.
5.
Provide Easy Methods of Contact
Providing a contact form or message forum will
allow your visitor to ask a question without
having to call, fax or email you. A contact form
on your Web site that sends the details to your
email address is fast and easy.
6.
Respond to Contacts Quickly
Check your email many times daily. You might even
be able to catch your visitor while they are
still online. If you reply quickly, they will
trust you are genuine and will be surprised by
your quick response.
7.
Concentrate on the Benefits to Your Visitors
In your product or service information, remember
to list the benefits to your visitors as well as
the features. This way they will know your
product or service solves their problem.
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| "Since
a long time back I have wanted a store to sell
our electronic products online, but nothing met
my expectations until I found Redtienda which
gave me a fast and effective attention. It seemed
a little bit expensive first, but the quality of
the service justified the price a thousand times,
it was really economic. I am convinced that it
will go very well for me just as the others who
use redtienda." Francisco
Franco, f_franco(a)mundo-electronics.com
Mundo Electronics, http://www.mundo-electronics.com
There's
more: http://www.redtienda.com/english/stores.htm
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ORIGINALS
ON THE WEB...
USEFUL SITES WE WOULD LIKE TO RECOMMENDBusiness 2.0, is
an award-winning magazine about insight, tools,
and advantage in business
http://www.business20.com
DiarioTI
is an outstanding online newspaper with daily
technology news in Spanish
http://www.diarioti.com
The
entrepreneur's dream, Entrepreneur is about
starting and growing a business
http://www.entrepreneur.com
BusinessWeek
magazine is the most-read source of global
business news
http://www.businessweek.com
Latin
Trade is our selection for the best Latin America
business news
http://www.latintrade.com
---
Here we publish serious Web sites with valuable
content for Internet entrepreneurs. If you would
like us to review your site, please send us an
email at siteinnewsletter@redtienda.net
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| Do
you see the value in our product? Buy
redtienda TODAY and receive 4 additional
bonuses for FREE! (a 504 USD
value)
http://www.redtienda.com/english/getstarted.php (order)
http://www.redtienda.com/english/onlinestores.htm (info)
Note: Promotion for a limited time
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| DISCOVER
THESE DYNAMIC ALLIANCES OF REDTIENDA 2CheckOut. Accept
credit cards online
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Mailloop.
Business automation software
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Latin
Altaweb. Service to register in search engines
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eLearning solutions
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Communicate via email with absolute security
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NEWSLETTER HELPFUL?
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Editor at eolsson@redtienda.com
ANY IDEAS
OR TIPS TODAY?
We would love to hear what you think of this
issue of our newsletter. And of course, if you
have any suggestions for upcoming issues that you
would like to share with us, please send those
too! newsletter@redtienda.net
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| THE
REDTIENDA ECOMMERCE NEWSLETTER is brought to you
by Comercio Digital S.A.; creator and provider of
redtienda -- the hottest eCommerce software in
Latin America to open your own online store.
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