Top 7 Rules of
Highly Effective Email Messages
-- by WebProfit Source, http://www.webprofitsource.com
-- http://www.redtienda.com/english/newsletter47.htm#21. DO use a
"close" in every email. You need to
tell the prospect what to do; call
1-800-123-4567, order today, respond by next
Friday. There was a reason you sent the email in
the first place, so why leave the reader
scratching his head, wondering. This may sound
elementary. But if you want to increase your
sales, you have to tell the prospect what to do
next, even in email messages.
2. DO not
put your prospects to sleep. Put some
"life" into your words. Use action
words. Write in short sentences. Try to avoid
long paragraphs. Limit your lines to more that 65
characters. Write as if you are talking to a
friend.
3. DO NOT
send an E-mail to your mailing list using the CC
field. If you do... be prepared to get flamed,
not by one person, but the entire list. You also
run the risk subscribers asking to be removed
from your list. Use the BCC field to insert your
list and use one of your other email addresses in
the TO field.
4. DO
include your email address in your outgoing list.
If you receive it, chances are that everyone else
did also. Otherwise, you will have no assurance
that the email was successfully delivered.
5. DO NOT
us the CAPS LOCK key. Use caps as they are being
used here, to highlight or emphasize a point.
Trying to read all caps puts unnecessary strain
on the eyes and raises most people's blood
pressure. Neither of which you want to do if you
have any thoughts of trying to sell your product
or service to the reader.
6. DO use
a subject line. First of all, it is rude and
inconsiderate. Secondly, you are missing out on
key marketing tactic. The subject line is the
attention getter for your ad. It can mean the
difference between whether your email is opened
or not. Take advantage of this opportunity and
lay down the most benefit laden subject line that
you can come up with.
7. DO
reply to REMOVES immediately. It is not healthy
for your business to keep subscribers on your
list who do not want to be there. They can make
life miserable between you and your ISP. If
someone asks to be removed, and you don't have
their address on your mailing list, let them
know. Simply email them back, asking for other
email addresses that might be the correct one.
They will gladly cooperate, so that they can get
off your list. Let them go!
When used
effectively, E-mail is a great marketing tool if
you follow these simple rules.
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