Redecorate Your Web
Site To Increase Sales
-- by Larry Dotson, http://www.ldpublishing.com
-- http://www.redtienda.com/english/newsletter44.htm#1The use of the
right colors on your web site can actually
increase your sales. When people see certain
colors they can change their emotions or they can
symbolize things related to the colors. Here are
a list of colors with some emotions and
symbolizations they can cause:
Red -
love, excitement, warmth
Pink -
romantic, affection, sensuality
White -
purity, peace, perfection
Blue -
sky, water, travel, freedom, truth
Purple -
royalty, dignity
Black -
space, night, authority
Green -
money, calm, envy, greed
Yellow -
light, purity, understanding
Orange -
autumn, youthfulness, fire
Brown -
wood, comfort, strength
Its very
important to know which emotions or
symbolizations will trigger your target audience
to buy your product or service. If your selling a
money-making product you should use green colors
to represent money or bring out the emotion of
greed. People also associate comfort and travel
with money so you maybe want ad in some brown and
blue colors on your web site.
The same
principle can be applied to graphics or pictures
of your product on your web site. Package your
products with colors that will trigger your
audience to buy. If your selling a book about how
to be more romantic, use red and pink colors on
the cover. I hope these simple web site color
techniques will increase your business's sales.
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