Before we jump into two very useful articles about effective press-releases and newsletters...

I would like to give you a heartfelt thank you for all the emails we have received since the last edition. Many of you have written to us about the featured subject...joint ventures. It seems to be a current business area that many are looking into.

Here is another one for you...

We just closed a special deal with the Swiss company getAbstract (http://www.getabstract.com) which has an interesting business line. They solve a huge problem for smart people in a hurry. Here is what they do...

In today's information society, we can reach and get more information than we can possibly process in our human minds, especially since the birth of the Net. We call that an "information overload". At the same time, the world is spinning faster every new day, and the equation of more information and less time is more than complicated. I think you agree with me on that, don't you?

Books are (and will be) one of the greatest sources of our wisdom. Thousands of important books are released every year from some of the sharpest minds on this planet. How many of these books do you read? Most people I know don't even have the time to read one or two books per year.

Here is where getAbstract comes in...

They take more than 500 of the best and most relevant business books every year (world-wide best-sellers) and convert them into 5-page summaries -- complete, concise, and easy-to-read. These are then delivered to their subscribers via email in a Adobe PDF, Palm, or Microsoft Reader format. Further, getAbstract has an online library of over 2,000 titles.

Specialized editors determine the best books on varied subjects such as leadership, strategy, sales & marketing, human resources, production & logistics, Internet & technology, small business, career development, ideas & trends, self improvement, and much more.

Can you imagine how powerful this is? Learning the key concepts from today's best business books in just 10 minutes. New titles come out every day so if you spend just 10 minutes to read one book summary per day, you'll get the best new business ideas from more than 365 BOOKS PER YEAR!

That is what I call being smart. To get smarter :-)

You invest in knowledge. You invest in yourself. And as my dear father Gunnar always told me; "Knowledge, Erik, is *THE* only thing NO ONE can take away from you no matter what!". My old man is right!

Or as the Professor Bob Eccles at Harvard said; "My most limited resource is time. My most valuable asset is knowledge. Thanks to getAbstract I can absorb more knowledge in less time. That's a great return on investment." That summaries getAbstract!

Here is a PDF with more information about getAbstract:
http://www.redtienda.com/getAbstract_For_Your_Company.pdf

So what about our joint venture with getAbstract? ...what have we done and how does it benefit you??

Here is what happened. We started negotiating with their Latin American managers about 2 months ago with the intention to offer you and our other redtienda subscribers a special discount on their service. We wanted this strongly since we have realized the value of getAbstract and we know how much this is helping business people like yourself. So, what else could be better than not only informing you about their existence, but also helping you to save some money at the same time?!

getAbstract charges 299 USD per year for their service, which includes free access to their online library with over 2,000 books + their weekly service. The 299 USD you pay is less than 25 USD a month for this service, or a dollar per new book...actually 15 CENTS PER BOOK if you read the entire database! Compare that with the 15-100 USD that EACH one of these books cost to buy in a normal book store. Besides for saving time, getAbstract saves you a fortune.

OK, that is getAbstract's "normal" pricing. Our deal with them is to offer you a *special discount* on their one-year service. This offer is limited to serve ONLY redtienda subscribers (you) and it's valid during the month of May (2003). There are additional discounts available if you want to get more than 4 subscriptions (let me know), for example if you see this as a valuable opportunity to train your employees with targeted information they will use and like. Corporate subscriptions are considered the best knowledge actualization system for executives all over the world. Several multinationals use getAbstract as their education platform.

Please email me at eolsson@redtienda.com for details.

Hope you can benefit from this powerful service. I've already gotten it for myself! :-)

Opps. Time is running. It's time to get started with our latest articles. I hope these will help as well!

Thanks for listening.

Best regards,
Erik G. Olsson, Editor
eolsson@redtienda.com

PS Remember that the getAbstract offer is only valid until May 31 and to you as a subscriber. You can NOT pass this offer on to a friend who isn't a subscriber. To start expanding yourself and in no-time learn new things every day from some of the wisest people in world, go to the order form at their site http://www.getabstract.com

• Online Business Press Release Writing Tips And Ideas
• Top 7 Brick 'n Mortar Newsletter Rules

  "The Fastest And Most Profitable Way
  To Sell Your Products On The Internet"

http://www.redtienda.com/english/onlinestores.htm

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:

• your press release should sound like news, not an ad
• you should only send your press release to the media related to the topic of your press release
• keep your press release one page in length
• your header, contact information and release date should be at the top of your press release
• use short sentences and double space in between sentences
• your header and first few sentences should capture the readers attention
• you should tell a story and briefly mention your business, product or service in the body of the press release
• proofread your press release many times. Look for grammar and spelling mistakes.

Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:

• new products or services you're offering on your web site.
• the results of an online survey or poll you've completed
• a virtual trade show or seminar you're hosting.
• a free chat room class you're teaching
• your opening of a new web site
• an online award your business or web site has won
• a free e-mail newsletter you're publishing
• new online products or services you're giving away
• an online business association or club you're starting
• a famous person that's endorsing your business
• a major joint venture you're doing with another business
• a new book or e-book you wrote
• an expert or celebrity who's speaking in your chat room
• a fundraising event you're doing at your web site
• a new contest or sweepstakes you're having at your site
• major sponsorships you're doing online

You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.

1. YOU'RE IN IT FOR THE MONEY.
Keep your newsletter aligned with your business. Always work products into the articles and information discreetly, but distinctly. Don't push it to the point of useless, sales packed information. Remember that most of your subscribers are with you for the information, not the product.

2. KEEP YOUR ARTICLES FOCUSED.
Make sure attention is on the readers' interests and that the information you give them is useful. People are interested in finding information that will be useful, profitable, or interesting to read. Stay focused and flexible, meaning, don't try to serve up everything to everybody.

3. BE INFORMAL AND RELAXED.
Although newsletters often tend to reflect a more serious tone of their area of commerce, your newsletter should still have warmth, life and the feel of a human voice. A newsletter is like a personal voice in a community. A good newsletter gets a following, but a great newsletter builds a family. Because of this fact, subscribers are more likely to go with your product than a company outside their family of contacts.

4. WRITE TO EXPRESS NOT TO IMPRESS.
Don't use technical terms relating to your business or any other. You may understand and use them every day, but depend on fact that some of your readers will not. Use easy-to-understand words. Explain what technical terms you must cite. Always strive to communicate clearly.

5. VARY THE CONTENT NOT THE FORMAT.
Use such things as a column or some other idea that invites the readers' comments or ideas. Whether it is offering different types of articles or offering new and different information, you must change the content of your newsletter to maintain the interest of the reader. However, changing content does not mean changing format. Don't get into the habit of changing the format of your newsletter. Create and maintain format guidelines. Readers get accustomed to seeing the newsletter in a certain format. Changing this format will too often confuse and annoy your readers.

6. MAINTAIN QUALITY CONTENT.
Whether you have 100 subscribers or 10,000, you must do your best to keep your articles and text clean and spell checked. If you offer referrals to another business, be sure that you are referring them to an honest and reliable business. Your newsletter is a reflection of your business. Never let the aire of dishonesty show its ugly face.

7. DIVERSIFY AND DOUBLE YOUR PROFITS.
As "Brick n' Mortar businesses, 75 percent of you are focused primarily on a local market. When your newsletter starts to pick up a nominal amount of subscribers, begin to consider products that can be marketed nationally and internationally. Take advantage of the opportunity. Imagine the amount of new prospects you can gain.

  Daniel Selberg, dselberg(a)fanam.com
  FanAm, Inc., http://www.fanam.com

There's more: http://www.redtienda.com/english/stores.htm

Negocios-Internet.com is an eCommerce resource site for the new entrepreneurs.
http://www.negocios-internet.com

A mental portal to learn methodical studying, concentration, and text understanding.
http://www.mentat.com.ar

Use AmbosMedios.com to distribute your Press Releases to the media for free.
http://www.ambosmedios.com

Use this free reference guide for help with HTML-tags to personalize your online store.
http://www.htmlcodetutorial.com

Here you'll find hundreds of resources to improve and maximize your sales and marketing results.
http://www.vendedorprofesional.com

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Here we publish serious Web sites with valuable content for Internet entrepreneurs. If you would like us to review your site, please send us an email at siteinnewsletter@redtienda.net

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Marketing-eficaz.com. #1 Internet marketing course in Spanish
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The power of electronic email newsletters (in Spanish)
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Negocios y Publicidad en Internet. New eBook (in Spanish)
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SafeIT. Communicate via email with absolute security
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ANY IDEAS OR TIPS TODAY?
We would love to hear what you think of this issue of our newsletter. And of course, if you have any suggestions for upcoming issues that you would like to share with us, please send those too! newsletter@redtienda.net