5 Unusual Joint
Venture Marketing Methods
-- by Terry Dean, http://www.theterrydean.com
-- http://www.redtienda.com/english/newsletter115.htm#1The cheapest and
easiest way to promote your product is through
joint ventures. Make use of other people's lists,
other people's relationship with their customers,
and other people's traffic. When you want to
promote your product, the easiest way to get out
there is to set up 50/50 deals with list owners
that sell to your target market. This method is
so powerful it's often in your benefit to even do
the deal even if you have to give up 70% or 80%
of the money to the list owner.
That's a
basic joint venture. Today I want to share you a
few other ways you can profit from other people's
traffic and lists without using the
"normal" joint venture.
1. Sell
"Reprint Rights" to a product of yours.
License
your product to others. For example, I sell a
master reprint rights license to my "Create
a Life You Love" product at http://www.betterthangoals.com. What's my
motivation? Of course I use this low cost license
as an incentive to buy the product. I also want
to share this information with as many people as
possible.
What's my
other motivation? I want to get my materials in
the hands of potential customers. There are links
to my other products inside the package...so I
get additional backend sales when other people
sell the product. By licensing off this product,
I may lose out on a little income from it, but I
gain all that income on the backend with no
advertising expense or risk.
2. Have
3+ Experts Hold a Teleconference Together.
Team up
with other experts and hold a free teleconference
where each of you shares several of your best
tips on the subject. After you share your tips,
make a free or low cost offer to get people to
respond at your site.
All the
experts on the teleconference let their
subscribers know about the event. I recently
added 300+ free subscribers to my list through a
teleconference like this. How could you hold a
win-win-win teleconference in your niche?
3. Create
an autoresponder message to add to their series.
Many
business owners are using some type of email
follow-up now. If your potential JV partners
aren't willing to do a full mailing for you, you
could suggest they simply add your already
written email simply be added at the end of their
current follow-up series. No cost for them...only
a minute of work to add it in...and you send them
their share of the money from now on.
I love
long-term consistent money, so I especially like
this method even when someone does a mailing for
you. Most people concentrate on the one-shot
promotions and income. If you get your email
added into a high traffic email series, you can
create sales every day...not just one time.
If you
come accross a business person who doesn't have
an email series, you could offer to give them a
basic one that thanks their customers and then
makes your backend offers.
4. Write
a product review about their product that their
affiliates can use.
A key to
getting joint ventures is to fill in the gaps and
offer value to the people you want to joint
venture with. You want a relationship with that
well known expert in your field. Offer to do
something for them...such as writing an exclusive
article just for them or writing a product review
about their product. They get valuable content
that increases their sales.
What do
you get? You get exposure in front of their whole
audience. You get the byline and resource box as
the writer. In the resource box you offer
something from your site (a freebie to get them
on your list). You also now have an established
relationship with them for your future joint
ventures offers.
5. Do
direct mail to their customers for your product.
It's sad.
Sending out a snail mail piece to your Internet
customers can create dramatic profits, but many
people simply don't do it. They refer to
themselves as "Internet businesses"
thinking that their whole business is online.
That's why I always use the term "Internet
based business" as no business should ONLY
promote online. The Internet is a marketing tool,
not your entire business.
This of
course creates an opportunity for you. Go to a
popular business in your niche and offer to mail
your offer to their clients. They can handle the
list if they like, or they can let you do it
all...under the understanding you will not use or
keep their list for anything other than the
one-time agreed upon mailing. You put together a
sales package and mail it out using http://www.usps.com/netpost and split
whatever profits occur above the mailing
expenses.
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