Increase Website
Internet Traffic Using Joint Ventures Marketing
-- by Ezilon.com Articles
-- http://www.redtienda.com/english/newsletter101.htm#1A joint venture
(JV) is when two or more people work together on
a mutually beneficial project. It's a kind of
"I'll scratch your back if you scratch
mine" arrangement where you agree to do
something that benefits someone else and in
return they do something to benefit you.
Joint
ventures are a powerful way of building traffic
to your own site by leveraging the work and
assets of others to your benefit. They are also a
great way to build professional relationships
that can last for years.
There are
many ways you can use joint ventures to get more
traffic to your site, which are:
1. If you
have a mailing list, you could agree to send out
an email promoting another website in exchange
for the site's owner doing the same for you. You
could reach a whole new audience that has never
heard of you before.
2. You
could trade content. You write a series of
articles to be posted on another website (with a
link back to your own site), and you post their
articles on your site.
3. Create
a joint blog or website. If you're a great writer
but you're no good with graphics and you know
someone who is just the opposite, work together
to put your best skills to work for both of you.
Include links to both of your own websites so you
can both share in the traffic generated by the
shared site.
4. Create
a community blog where several others have the
ability to post. Each author can have his own
column and links back to his own sites.
5. Let
another website owner interview you and post it
on her site. She'll be getting unique content to
add to her site, and you'll be gaining valuable
exposure and building your reputation as an
expert.
JVs are
only limited by your own imagination. Be
creative.
How do I
find partners to joint venture with?
I
recommend starting small with someone you know
and trust. Promoting to each other's lists is a
great way to start with little financial risk.
If all
goes smoothly you can look for a bigger project
to work on together. Just make sure you both
agree on what is expected of each party and you
stick to your end of the agreement. JVs are as
much about building relationships as anything
else.
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