How To Manage An Online Store
Once your store is
created, it's time to manage it in order to get visitors,
sell more products, and grow your business. Here is a
preview, to let your imagination and creativity flow,
then take action. Test and see what works best for your
When your online
store is open, you continue to use redtienda to update
and manage your store. While most areas are used to
update your content, the "Manage" area is used
to view and handle orders, sales reports, manage
customers, send out promotions, and much more. Make a
habbit of using it daily.
promoting your store right away! You need to get
visitors before you can sell. The right type
visitors... quality is more important than
quantity. Marketing is done outside of redtienda
but you can find some great tips inside and in
our blog. Use Google to get traffic, as well as
social media such as Facebook and Twitter. Also
list your products in product search engines such
as redcompras.com, Buscapé, and Shopall. That is
one great way to get visitors to your store and
sell more. There is no limit. Find out where your
potential customers are and be there!
update and improve your online store. It's living
organ. Be active. Make it better. Test new things
and see what works and not. When you have traffic
to your store you will see results faster. Some
of the things you can do is to rewrite your
current texts, add customer testimonials, insert
videos of your products and business, improve the
navigation structure (menu), update your catalog
with new products, remodel your Home page, and
other improvements of your offer to your
many ways you can make special offers and
promotions in your store. The most simple one is
to use the current pricing of a Product to show
how much a customer saves by buying it from you.
Show all your special offers (Products) in a
Category called "Special Offers".
Have a Club VIP
your important customers to special customers.
Then offer special prices on special products, so
that your special customers get treated well and
can buy from you even more! The special prices
are shown to them when they log in to "My
Give Away Bonuses
also give free bonuses in form of a complementing
product or service, that even doesn't have to
cost you anything extra, but makes the sale
easier. Be creative here! You can also charge for
add-ons that are on the very same Product page
using the Options function.
the smartest ways of selling is to bundle various
products into one package (a new Product) so that
your customers feel they save money and get more
value. At the same time you will sell more
products at once and increase the number of
sales. It benefits everybody.
good thing to do is to cross-sell and up-sell,
simply by recommending other Products that are
similar or better than the one they are currently
looking at. Think of your customers interests, so
it becomes natural to make choices and there is
something for everyone.
certificate (a new Product) is basically a card
with a specific amount that one can buy and give
to a friend, that later will use it in your
store. It's the perfect gift, plus excellent for
you since there is no cost to create and you get
paid upfront. You can offer several cards, each
with a different amount.
Joint Ventures 1+1=3
forces with other businesses to offer something
together, or simply promote each other's business
in own channels. It has to be a win/win, for both
of you + all the clients. Everybody should gain.
For example; offer the other business' products
to your customers, and split the profits. Or vice
Newsletter function in redtienda to build
stronger relations with your customers and
subscribers. Offer them valuable content that
helps them, and/or the best and exclusive product
offers and promotions. Use it with care and
balance not too much, not too little. It
is free and it can be a very powerful tool to
build your business on repeating sales for years.
that one of your biggest sources of inspiration
can be El blog de redtienda, that is constantly
being updated with helpful and useful content for
the success and growth of your store and
business. Study others. Read and learn everything
you can. Test and watch results.
Be active, be creative, be smart and you will
learn how your online store works and then how
to create it.
Related videos, in Spanish
articles, in Spanish (Blog)